Quit Trying to DO Social Media: Focus on Measurable Results Instead 
Pam Moore
NOVEMBER 19, 2019
Start doing social media they said. The truth is social media is not free. Doing social media is NOT the objective. Instead consumers and business decision makers today are eager for connection. Measurement system inclusive of key performance indicators. Focus on audience.
Hootsuite
FEBRUARY 7, 2024
While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?
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Webbiquity SMM
JUNE 24, 2014
Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. There’s nothing quite like good, old-fashioned fear.
Keyhole.co
OCTOBER 16, 2023
From keeping your content organized to helping your account grow, Instagram hashtags benefit your social media visibility. Branded hashtags A branded hashtag is a hashtagged phrase a brand creates and uses on social media. The hashtag got extensive traction on social media, prompting multiple brands to hop on the trend.
Sprout Social
MARCH 27, 2023
Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Tracking, monitoring, listening and analyzing campaign results is crucial to refining your social media marketing strategy and proving the far-reaching impacts your team has on company goals.
Techipedia: Tamar Weinberg
JANUARY 5, 2009
Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks! Rae explains all.
Buffer Social
NOVEMBER 16, 2016
The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention ( Peach ) or become part of our daily lives ( Snapchat ). The social media tools landscape can be just as fascinating — and robust! 20 Best New Social Media Tools to Try in 2017.
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